Clicks and open rates have exploded? Here's why.

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Since the beginning of 2025, senders around the world have been reporting an unusual increase in email clicks and open rates.

So if you were wondering, these are not fake clicks.

To shed some light on this topic, we've rounded up everything you need to know about changes in email server security , what the increase in clicks means for you, and what actions you can take to deal with this situation.

What exactly are bot clicks?
Bot clicks refer to clicks that are not made by a person, but by a computer, often australia telegram data 3 million for the purpose of verifying the safety of the link or generating a preview of the link.

Inbox providers such as Gmail, Hotmail, Outlook, as well as third-party security software and other vendors, use bots to click on links before the human user.

The goal is to protect users from phishing attempts and to verify that links are safe and not malicious.

You are probably wondering what the problem is then?
After all, enhanced security protects the user.

That's true, but the problem arises when your ability as a marketer to analyze data is compromised.

Inaccurate click-through rates can hurt your marketing and your ability to optimize your content, especially because a high click-through rate can lead you to incorrectly conclude that you’re generating the right content to increase engagement, maximize conversions, and drive sales. In reality, bots are making those clicks.

What solution do we propose?
The email marketing market has yet to find a definitive solution to isolate click and open data generated by bots.

Currently, there are many options and methods being explored to cope with the ongoing changes. In the meantime, we suggest focusing more on sales data : sales, leads, and conversions. If your sales data continues to show that your email campaigns are effective, you are on the right track and can continue your activities.

Pay attention to this absolute data and track improvements or deteriorations in conversion rates or revenue.

To measure sales KPIs on your site from your email campaigns via ActiveTrail, you can integrate a smart conversion code that will allow you to track your conversions on the site.

Smart Code will also help you target your marketing actions with smart triggers based on user actions on your site.

Want to know how to integrate the conversion code? You can check out our complete guide to implementing Smart Code .