Understanding RCS Business Messaging (RBM)

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Over the years, a substantial portion of messaging has shifted to over-the-top (OTT) platforms like WhatsApp, which operate independently of carriers. With RCS , operators have the power to monetize the channel and exert complete control over messages sent through their networks. This control extends to content regulation, quality of service, and the potential to generate new revenue streams.

Strategic Pricing: A Key to Migration

A critical factor that operators need to consider is the price estonia whatsapp number database of RCS services. To encourage businesses and users to migrate from other channels like SMS and WhatsApp, operators must adopt strategic pricing models for RCS. Competitive pricing can make RCS a more attractive option for businesses looking to improve customer engagement without significantly increasing costs.

It's worth noting that WhatsApp, starting August 1, has reduced the price of its utility messages, making them cheaper than SMS in many markets. Additionally, WhatsApp charges per conversation rather than per message segment, which can result in cost savings for businesses with extensive messaging needs. This pricing model poses a competitive challenge for RCS, emphasizing the need for operators to carefully plan their pricing to remain competitive.

RCS Business Messaging (RBM) is the business-oriented extension of Rich Communication Services, designed to provide brands with a more interactive and engaging way to communicate with their customers. Unlike traditional SMS, RBM allows businesses to send rich media such as images, videos, carousels, and action buttons directly within the messaging app.

This improves the user experience by allowing customers to interact with brands without leaving the chat interface. RBM also supports features like branding and verified sender identification, which helps build trust and improve message deliverability, making it a powerful tool for customer engagement and marketing campaigns.