Driving Brand Consistency

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How Custom Domains Can Boost Your SMS Campaigns
Building Trust and Recognition

Custom domains complement custom URL shorteners. By integrating your branding into the link, you not only shorten the URL, but also incorporate your brand identity into each message. This builds trust and improves recognition, crucial for increasing engagement rates.


Consistency is key in branding. Every interaction a customer germany whatsapp database has with your brand should feel cohesive. Custom domains ensure that even your links are part of this consistent branding strategy. Customers who see a familiar domain are more likely to engage, leading to a higher CTR.

Steps to Customize Your URL Shortener
Choosing the Right URL Shortener Tool

The first step is to select a URL shortener tool that allows customization. Messangi's platform includes this functionality. Look for tools that offer branded link options and analytics features. This will allow you to track the performance of your links and make data-driven decisions.

Set Up Custom Domains

Once you've chosen your tool, you'll need to set up your custom domain. This usually involves connecting your existing domain and setting it up within your URL shortener. The setup process varies by tool, but most provide detailed guides to help you.

Create Brand Links

With your custom domain set up, start creating branded links for your SMS campaigns. Incorporate keywords related to your campaign to make the links relevant and memorable. For example, a link like "yourbrand.sale/summer2024" can be engaging and informative if you're running a summer sale.