Image 3. Example of a banana on the website glamourdate-elite.nl
Can it just be good?
Yes. But there are only a few Dutch examples of good bananas to be found. They do better in America. Businesscatalyst.com shows a very strong variant (see image 4). The banana stands out here because of its color and size. And the associated call to action is strong: it contains a click magnet ('free'); makes the action clear ('try'); and meets the needs of the visitor (try without it costing money).
Image 4. The home page of
Time for research
It would be great if you could guide visitors through the website using calls to action and brother cell phone list bananas. The theory sounds good, but is it correct? I really started to get itchy feet when I discovered that the banana theory ( Godin, 2002 ) is not yet empirically supported. It is also not known which jacket we should put on the call to action (imperative mood, first person or general form). Moreover, it strikes me that in practice many calls to action only meet one of the three requirements of Van Erkel (2011). And they are rarely on bananas. Rightly or wrongly? My research will show. or a good idea for my research? Input is welcome.