Content Marketing Trends in 2022

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In the world of digital marketing, we use and abuse the famous formula "content is king" to introduce the importance of content writing in the marketing strategy . It is true that we have been told since childhood, this famous proverb according to which we should not "consider the vase, but its content". A fortiori, no matter if your marketing budget is limited, the content you offer must be qualitative and relevant to reach your target and arouse their interest in your product or service.

Writing for the digital world differs from journalistic writing or literary writing and does not follow the same " codes ". Indeed, the primary goal of writing marketing content for the web is to promote companies' products canada telegram phone number list services on the web . From there, we understand better why the quality of the content is not the only criterion to take into account when writing for digital!

Marketing content has two goals: It must provide added value to readers and it must meet the requirements of search engine algorithms in order to generate more traffic to the site.

Content Marketing Trends 2022

Table of Contents
What is content marketing? What distinguishes it from other types of professional writing?
Why focus on content marketing in 2022?
1. Content marketing helps you gain legitimacy
2. Content marketing as a communication channel
3. Marketing content writing is universal
What are the different types of content marketing in the digital world?
1. Writing web content
2. Advertising content
3. Le Marketing Automation
4. Blog posts
What are the criteria for quality marketing content?
Content Marketing Guide: Our 4 Tips
1. Target your target audience
2. Define the marketing channels that are right for your personas
3. Adapt your marketing content
4. Strengthen your brand image
Focus on A/B Testing
How to improve your content marketing strategy in 6 points?
1. Keep up with SEO marketing trend
2. Structure your content clearly
3. Stay consistent with your brand image
4. Schedule a forward editorial calendar
5. Adapt your web content to the mobile format
6. Be unique
What is content marketing? What distinguishes it from other types of professional writing?
Each style of professional writing is based on a set of rules. Thus, in the context of university studies, the "academic" style is recommended. It is intended to be published in specialized journals and must convey the author's ideas, which are often complex, through clear and accessible content. Among the rules governing academic writing, articles must include all of their sources and any mention of an article or reference must include the name of its author and the year of its publication.

Journalistic writing , on the other hand, aims to summarize information as best as possible in order to convey a message in the most concise way possible. It is therefore rare for journalistic articles to span 2 pages, or when they do, they are usually cover stories or "weekend supplements". Most of the journalistic articles you will find on the Internet or in print are based on the 5W method, which involves answering the following questions in the first paragraph: "Who? What? Why? When? Where? "

Marketing content writing in the digital world in 2022 is categorically different from the 2 concepts described above, in particular because it is more dynamic and flexible. The content marketing strategy aims to reinforce the message around the product, brand or service provided by a company. In other words, marketing writing must help sell while taking into account the evolution of digital marketing in 2022 .

content marketing

Why focus on content marketing in 2022?
1. Content marketing helps you gain legitimacy
Any brand, whether it offers a product or a service, must create quality marketing content in order to stand out from its competitors. This could involve maintaining a blog in your field of expertise, sending relevant content by email to your prospects and customers, or publishing regularly on your social networks. All of these elements will allow your brand to establish its legitimacy and impose its authority on the market.

2. Content marketing as a communication channel
78% of American internet users say that personalized content increases their desire to buy. Marketing content allows you to communicate with your customers. Good content will be able to meet the needs of your audience and convince them, thus converting your prospects into customers, again and again…

3. Marketing content writing is universal
It doesn't matter if the service you offer is global or specific and whatever the size of your business, any brand can and should integrate it into its marketing strategy.

content marketing