The great turning point came

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with the COVID-19 pandemic, which increased online grocery shopping demand. As a result, 300,000 additional employees were hired. Nowadays, nine years after its foundation, Instacart is operating in over 40,000 stores in more than 5,500 cities in North America, with a network of 300 partner retailers. Who Owns Instacart Instacart is owned by Maplebear Inc., its holding group. Instacart’s Founder, Apoorva Mehta, stepped down as the company’s CEO in July 2021, becoming Executive Chairman of the Board.


Fidji Simo, a Board member, was appointed as the argentina whatsapp number database new CEO since then. Instacart’s Mission Statement “To build a world where everyone has access to the food they love and more time to enjoy it together.” How Instacart makes money To understand where the money comes from, let us check how Instacart works. First of all, customers access Instacart’s platform via website or app. Whenever an order is placed on the platform, the so-called personal shoppers in proximity will receive a notification of the request.


These shoppers are independent contractors, and they receive by delivery made. Once a shopper accepts the request, they drive to the grocery store chosen, pick up the groceries and deliver them to the customer’s address. Now, we can move forward to revenues. Instacart Business Model - How Instacart Works Commissions Every time an item is sold through Instacart’s platform, the company receives a percentage of the price, according to the agreement made with the retailer.