Influencer marketing works. For example, influencer marketing is said to generate an eleven times higher ROI than any other digital campaign. But how can this form of marketing create added value , both generally and specifically for the SME retailer?
To recap:
On which social media do you reach different generations? [research]
Influencer marketing & retail: 3 insights from practice
Instagram Product Tagging
6. Social advertising
Suppose you use Facebook ads to find new visitors/customers. And guess what: the results are disappointing. What now? Then you can use lookalike audiences , which allows Facebook to automatically create target groups for you. The social platform then goes looking for new people who are
But what is the difference between promoting and advertising a Facebook post? You can read the answer in this article . If Facebook disapproves your ad, this has to do with the control procedure and the protection against fake news. This is what you should pay attention to.
Instagram Shopping
Great news! Thanks to a new update within Instagram, you can tag products in the feed as a company . This is the solution for Instagram shopping!
To recap:
Get more out of your Facebook ads with kuwait telegram data lookalike audiences
What is the difference between promoting a Facebook post and advertising?
Why Facebook is rejecting your ad
Instagram Shopping: Selling Through Product Tagging
7. Influencer marketing
Influencers are hot! Just scroll through your Instagram timeline and you will come across at least one. Paid collaborations are also becoming increasingly prevalent . With a large budget it is of course 'easier' to use influencers. But cultural organizations often struggle with low marketing budgets. Still, you can use influencer marketing for a top reach with a small budget.
It is true that social media can easily paint a distorted picture. The six HvA students showed that with the fake influencer Nykkie van Zessen . How do you recognize the fakers? This is how you do it!
A side note to the influencer trend: there is a risk that influencer actions do not achieve the results you had hoped for. Therefore, also consider what is really important , with slow influencer marketing.