Online store: 10 practical tips to boost your sales

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Are your online store sales struggling to take off?

Even worse: you can't even increase site traffic...

It's not always easy to understand or manage, because you spend energy, time and often money on it.

If you're stuck, here are 10 practical tips from our e-commerce experts to boost your sales. They will help you:

Create a sales site that pleases and converts,

Identify the obstacles that Internet users encounter in your online store,

Optimize your web content to attract more customers,

Apply sales techniques that work to increase the average basket,

Deploy a sustainable marketing and sales strategy to improve your turnover sustainably!

Ready? Let's go!

Summary :
1) Create an online store that makes you want to
3 things to consider to optimize your e-commerce site
Creating an online store: why use an agency?
2) Optimize product descriptions
Influencing purchasing decisions
Reduce product returns
Improve natural referencing
3) Take care of product visuals
4) Offer multiple delivery methods
5) Multiply the elements of reinsurance
6) Facilitate customer returns
7) Recover abandoned carts
8) Use cross-selling and upselling
Cross-selling
Upselling
9) Add a blog to your e-commerce site
10) Work on your brand image
1) Create an online store that makes you want to
When you create your online store, you lay the foundations for your future success… or failure. Your main goal is to offer an optimal user experience . This is essential to maximize your turnover.

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So, if your online store's conversion rate is struggling to take off, the first question italy telegram phone number list to ask yourself is: does my site make people want to buy it? Put yourself in the shoes of your marketing persona and follow their journey through your store, as if you were looking to buy products.

Is the design attractive?

Is it immediately clear what you are offering?

Is the product catalog easily accessible?

Is the process up to the payment stage clear and smooth?

Is the payment secure?

Are the pages loading fast?

Does the online store reassure buyers? etc.

Here is a non-exhaustive list of all the questions you may raise while browsing your e-commerce site.

This step back is essential, so don't hesitate to ask potential customers (even among your friends) and ask them for an honest opinion. If you already have a small community on social networks, ask them!

You can also seek help from an e-commerce agency to benefit from an advanced audit and personalized recommendations. In short, use all the means at your disposal to understand why your online business is lagging behind.

3 things to consider to optimize your e-commerce site
If you want to optimize your e-commerce site, here are 3 areas you can think about:

The design and ergonomics of the website
On the web too, the first impression is often the right one. When they arrive on your e-commerce site, your potential customers must be instantly won over.

That’s why it’s important to create an online store that’s easy to navigate, understandable, and consistent. This applies regardless of the device you’re using, but your priority is mobile.

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Today, almost 50% of online purchases are made on mobile . Your sales site must therefore be perfectly optimized for this channel. So, when you work on the design and structure of your store, think responsive design .

Your website must automatically adapt to the screen of the device used by the Internet user (computer, smartphone, tablet, etc.), for 2 reasons:

This contributes to the user experience: if the Internet user cannot access your web content on mobile, they will leave your website.

This improves SEO (i.e. your ranking on search engine results pages): the algorithm of a search engine like Google favors websites with a responsive design.

The transparency of your offer
Online shoppers are becoming more and more demanding. If you want to preserve your e-reputation, then play the transparency card.

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