7 billion people . Instagram:

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The term itself offers new forms of online sales , according to interactive methods that allow us to improve the purchasing experience. What are the Social Commerce platforms that we can use for our business? Facebook Marketplace: Facebook allows you to create private ads or create groups for sales purposes. We can offer products or services starting from a fan page, which allows us to interact with our buyers through images, graphics and videos. The potential reach of this platform is to be taken into consideration: just think that Facebook is used by approximately 2.


7 billion people . Instagram: This platform, which at the beginning was just a container of photos and short clips, today boasts over a million users worldwide. Particularly used by the lifestyle industry - fashion, usa phone number list entertainment, health or design - Instagram allows you to use ads in stories, shopping ads and more simply to create a personal and broad storytelling, which allows a greater closeness to the consumer. WhatsApp Business: Among the latest news in the field of online commerce, one of the most interesting is certainly the possibility of selling and purchasing via the Whatsapp Business shopping button.


Starting from November 2020, thanks to the shopping button, it is possible to make purchases by starting a conversation and clicking on the icon in the top right. A video released by the company itself demonstrates the functioning of this new implementation, which adds an interesting piece to online sales. Why should you consider using Social Commerce? The advantages of social commerce lie in the possibility of reaching a large number of potential customers and creating new forms of advertising.