Why Trust Us? All writers are carefully vetted for their knowledge and experience. Jacob Bear has been writing email marketing campaigns for nearly a decade and was recently a Top Voice on LinkedIn. He deliberately abandoned five shopping carts to “research” what would happen. Only two retailers even bothered to send an abandoned cart email. Crafting the Perfect Abandoned Cart Email Content Our writer did a bit of “research” and loaded up his cart with mushroom coffee from Four Sigmatic.
Then, he closed the tab bulgaria whatsapp number list and got back to “work” (or scrolling through Lord of the Rings memes). But Four Sigmatic didn’t mess around. An hour later, our writer found this email in his inbox: Lost Revenue With Abandoned Cart Emails Recover Lost Revenue With Abandoned Cart Emails The folks at Four Sigmatic are beasts when it comes to selling their products. This email and the two that followed it made use of personalization, social proof, urgency, and the recency bias.
They even had the audacity to encourage the sale of more items. Let’s look at how they did this. Integrating Social Proof Into Email Content The easiest way to tell if a product is good is to hear from other customers who bought or used it. This is why reviews and testimonials play such a big role in marketing, both online and off. Incorporating Customer Testimonials One of the first things you see in Four Sigmatic’s email is a collection of 5-star reviews and testimonials.