What are the best digital marketing strategies for my business sector ?

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What resources and technological tools does a digital marketing consultant use to support his strategies and actions?
The digital consultant can use many different technological tools to create and implement the most personalized strategies possible, through a meticulous analysis of the general state of the image and visibility of the company in question and working on its weakest points, to emphasize the potential and quality of the products or services it offers.

Digital marketing strategies are of various kinds, but they are all useful and applicable to any sector of activity; obviously the application of the same and the creation of programs or campaigns must be customized homeowner database based on the needs of the company, the problems that the Digital marketing consultant may encounter and also the weakest points of the entire commercial activity in progress, the tools we are talking about are: SEO, SEM, content marketing, email marketing and newsletter, social media marketing, influencer marketing, landing pages , advertising

What role does content marketing play in my overall digital marketing strategy?
Content marketing plays a very important role in Digital Marketing strategies because it is one of the main tools for creating and distributing content related to what the company, or the commercial activity, through its website or e-commerce or online Store, offers to its users and more. Content is an added value, useful for acquiring, involving, intriguing, a well-defined target with the final objective of guiding customers towards a profitable action, that is, encouraging them to purchase, rent, book, subscribe to any type of service or product.