Our best advice is this: Grab a piece of paper and a pen and start describing your ideal customer . Also give them a name , age, gender and the service or product they are interested in. Describe what his goals , expectations and fears are . Think about the person who influences him, imagine the moment when he feels like turning to you to buy your product or service.
What are the frequently asked questions you get? Be as detailed canada phone number list as possible and when you're done, the result you'll have is the identikit of your ideal client. Now take your website or your paper media and put yourself in the shoes of the ideal customer you just described. From now on you will call yourself as your ideal client and you will have the same need, fear and desire that you wrote on that sheet of paper.
Now browse your site, read the content, look at the posts you have published on social channels, look at those images you have shared or laid out on the website. Is this content relevant to you? Are they really that useful ? Do they meet a specific need ? Are they showing interest in you or is it just another excuse to communicate professionalism, courtesy and quality? Whatever your answer, these are the emotions your customers experience when, looking for a solution to their problem or desire, what they find are only self-referential contents.
What are the frequently
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