A mobile app also offers more cross-

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To learn more about how to personalize your brand’s marketing, visit our digital marketing services page . 6. improve customer interactions Mobile ecommerce will account for 43.4% of all ecommerce sales in 2023, a significant increase from 2022. Thanks to the proliferation of mobile apps, consumers between the ages of 18 and 34 make the majority of mobile ecommerce purchases. These consumers want to interact with brands through apps because they simplify the purchasing process, storing favorite products and payment information to speed up the process.


A mobile app also offers more cross-channel marketing indonesia phone number list , meaning shoppers can seamlessly transition from a social media ad to your app to make a purchase. Of course, the quality of the app matters. The more user-friendly your app is, the better the customer experience and the more likely you are to see conversions. To learn how to improve your customer interaction, read the article on the importance of UX/UI in front-end design .


7. exploit market niches Regardless of your niche, you’re competing for customers’ attention. A high-quality mobile app can help you gain a larger market share in your industry. If you need a differentiator in a crowded niche, adding innovative communication features like a chatbot to your branded app could give you a much-needed edge. This is especially true if you’re in an industry where it’s less common for brands to create their own apps.