Why create a blog for your business?

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The blog takes its name from the English compound word "web log" which means " journal ". It is used in the context of news publications in the form of articles . Widely used by companies in their digital communication, it allows you to talk about your activity or closely related subjects.

Let’s take a look at the advantages for a company of creating and maintaining its blog and the benefits that can be gained from it:

1. OPTIMIZE YOUR NATURAL REFERENCING THANKS TO THE BLOG
The blog is an excellent tool to improve your natural referencing . Indeed, the content published on the latter will allow your company to gain visibility on search engines . Google highlights rich content that is often updated , which is why you must keep a publication rhythm for your articles (weekly or monthly). When writing content, do not neglect the use of relevant keywords that will ensure you are well referenced on specific terms. In addition, we advise you to think about carrying out internal linking. This method consists of inserting a maximum of links that redirect to other pages of your website .

Having a blog on your website allows you to set up an inbound marketing strategy. In particular, thanks to it, you can obtain natural backlinks that will affect the natural referencing of your site . Indeed, whether on other blogs brazil phone number list on forums or on content sites, your content can be highlighted with a link that points to your article. An indirect netlinking strategy that can greatly improve your positions on Google and thus your visibility.

2. BRING YOUR WEBSITE TO LIFE
Having a blog is the best way to regularly update your site and not let it fall into disuse. Indeed, many websites tend to die out over the years due to a lack of new content. And one thing is for sure, there is nothing worse for SEO! Google robots love regularly updated sites and lively content! Feeding your blog regularly will ensure visits and give Internet users a good reason to return to your site.

3. GENERATE MORE TRAFFIC
As we mentioned earlier, creating your company blog will generate traffic to your website both from search engines and from social networks where it is interesting to promote it. If your content is well-crafted and therefore relevant, there is no doubt that it will be consulted. According to studies, more than 60% of consumers have made an online purchase following the writing of blog articles and companies with a blog have a 55% higher visit rate on their website than companies that do not have one.

4. POSITION YOURSELF AS AN EXPERT
The articles you publish on your blog will be closely related to your industry. The goal is to add value to your business and position yourself as an expert in your field . Don't hesitate to show that you know what you're talking about and that you have specific and in-depth knowledge. Your articles will make you more credible and strengthen your reputation. It is therefore essential to choose the topics of your articles carefully and to base yourself on reliable sources .


5. THE BLOG AT THE HEART OF THE INBOUND MARKETING STRATEGY
In a world where we are constantly solicited by advertising of all kinds, customer acquisition must now be done more gently and through less aggressive methods . This is when inbound marketing began to emerge. The latter consists of attracting the customer to you through interesting and relevant content rather than going to look for them via traditional advertising techniques.

And if there is one step that should not be overlooked when you start inbound marketing, it is writing a blog . The latter will help you attract attention to yourself in several ways: by being well referenced on search engines (as seen previously), by feeding your social networks and by sending newsletters regularly .