BY Carolina Muñiz
Content Creator at Marketing4eCommerce
ANDn the 21st anniversary of LinkedIn, the professional social network par excellence, we have fresh and revealing data on its impact in Spain. Thanks to the analysis of GfK DAM , we have been able to take a look at the digital behaviour of Spaniards on this platform that is so essential for professional networking.
This is how Spanish users behave on LinkedIn
Despite growing competition in the social media arena, LinkedIn remains a crucial platform for nearly 12 million Spaniards. This represents almost 30% of the country's internet population, each spending an average of 27 minutes a month. More than 2 million people use it daily, highlighting its role as a daily networking tool for professionals.
Men and people aged 45-54 are the most active users , belarus number data although the platform is used almost equally by both sexes. Not only does this age group lead in terms of monthly unique users, but they also show a particular affinity for LinkedIn, with millennials being 30% more likely to use the network. than the average population.
Geographically, the Community of Madrid takes the lead in terms of activity on LinkedIn , closely followed by Catalonia, Aragon and the Basque Country, demonstrating the importance of this network in the country's economic and administrative centres.
Mobility sets the tone for LinkedIn usage, with more than 8 million users preferring to access it from their smartphones. On Fridays, during business hours, , are the busiest, particularly between 1 and 6 pm.