Creating an editorial calendar is essential for good planning and that is what I bring you today, some tips so you can create an editorial calendar that is practical and useful for you and that will help you make your content marketing strategy a success. Will you join me?
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What is an editorial calendar?
The editorial calendar, also known as the content calendar, algeria email list 1.76 million contact leads is a document that will state what you are going to publish, where it will be published, when you will do it, and who will be responsible for making that publication.
With this information, your content marketing strategy will be well planned and will allow you to publish consistently and at a frequency appropriate to the needs of your audience.
With the editorial calendar you can organize all your publications according to the significant dates for your sector, and it will also be very useful for achieving the objectives of your website through the content you publish.
You can create one editorial calendar for your website posts and another for your social media posts, so you don't miss a thing and keep all your posts organized.
How to create an editorial calendar?
I recommend following these steps to create your editorial calendar, so you won't be overloaded with tasks and the publishing process will be much simpler.
1. Determine your goals
For any marketing strategy, the first step is to determine the objectives, and creating your editorial calendar could not be any different.
There is no point in creating content without a specific objective, that is not how content marketing works, so before you start you must be clear about what you want to achieve with these publications.
Along with your objectives, you must correctly determine your buyer persona , so your goals will be easier to achieve and your results will be better.
2. Do an annual analysis
To create an editorial calendar, now that you have a clear objective, you have to do an annual analysis.
In this analysis, you should consider the important topics for each month of the year, without forgetting the significant dates for your sector and commemorative dates. This way, you will have updated content that is always aware of the important things for your audience, which will help you create more engagement with them.