By Maria Bastero
Content Manager at Marketing4eCommerce
LHashtags can become your greatest allies to position your content on TikTok and increase your visibility . In this sense, there are a series of viral hashtags that are used and seen by millions of people on the social network, although there are also those that have a smaller but equally useful and loyal audience.
These tags are used to tell the platform what your videos are about , allowing it to categorize them and display them in the “For You” tab for users who share an interest in that topic. They will also help users find your content if they search for a keyword that matches one of your hashtags.
What are the most popular hashtags on TikTok?
Thanks to the data provided in the Digital Report 2024 prepared by We Are Social in collaboration with Meltwater , we can find out which hashtags have accumulated the most views throughout the history of TikTok .
Table showing the ranking of the most used hashtags on TikTok 2024
In first place , crowned as the most viral hashtag on TikTok, armenia number data we find #FYP , which refers to the “For you page” section. This hashtag has accumulated no less than 55.41 billion views taking into account all the posts that contained it published on TikTok since its origins.
In second place we find #FORYOU , an extended version of the previous hashtag, which has 31.72 billion views. Likewise, throughout the list we find a wide range of variations of these hashtags, such as #FYPシ (4th), #FORYOUPAGE (5th), #PARATI (6th), #FY (9th) , etc. In this regard, we highlight the existence of a hashtag as crazy as #FYPPPPPPPPPPPPPPPPPPPPPPPP, with 23 "p" letters (yes, I counted them).
As for third place, it is occupied by a hashtag that is a declaration of intent: #VIRAL (21.68 billion). Closely related to #TRENDING , which is in tenth position with 5.39 billion views. And, in seventh and eighth place we find #TIKTOK (7.29 billion) and #CAPCUT (6.11 billion). The latter refers to the video editing app developed by ByteDance, TikTok's parent company.