Draw the map on paper or on a computer. Use two axes that intersect with a vertical line (X axis) and a horizontal line (Y axis). Carefully choose the attributes that will occupy each axis. For a generic positioning map, it is recommended to select variables such as quality and price.
Place your brand and competing brands in each of the quadrants belarus number data of the map. Look to identify an empty space within the market where your brand can stand out. It is important to understand how other companies offer similar services and find opportunities for differentiation.
Analysis and strategic adjustments
Analyze the resulting map and assess your brand’s position. Look for areas of opportunity, identify strengths and weaknesses, and consider strategic adjustments to improve your position. Flexibility and adaptability are key, as market dynamics can change over time.