Since then, the phrase "very demure,

[kexej28769@nongnue]

Since then, the phrase "very demure, very attentive" has been used in videos across the internet. The hashtag #demure has over 500,000 videos on TikTok, and the phrase has seeped into face-to-face conversations. We used Brandwatch consumer research to track the virality of the word “modest.” As you can see, it’s gained a lot of internet fame.



Brand Observation Image The trend peaked on August 17, saudi arabia whatsapp when nearly 200,000 authors used the word "modest" on the internet. Since then, the term has declined in popularity, but is still frequently used. We’ve yet to see the lasting effects of this trend, but the term will likely become part of the internet lexicon in the months and even years ahead.



Now that we’re familiar with the trend, let’s look at how consumers are responding to brands engaging with it. Are brands killing trends? Many brands have tried to jump on the demure bandwagon. From posting TikTok videos to using the phrase in email copy, many companies have benefited from the trend. But some have fallen short.