Entertainment in the palm of your hand: Spotify leads
Spotify , the music streaming giant, not only dominates this sector, but also tops the list of entertainment applications most used by Spaniards, with 33.7% penetration .
A on demand has entered the ranking of applications, with bulgaria number data Netflix (23.5%) and Prime Video (16.5%) as leading players. The increase in the production of original content and the acquisition of internationally recognised titles for their catalogues are key factors in this growth.
CiaxaBank and BBVA: mobile banking on the rise
In the financial arena, Spaniards trust CaixaBank and BBVA as their financial apps of choice, with penetration rates of 24.7% and 24.3%, respectively . These results coincide with Smartme’s MPIX mobile banking performance index, which places both apps at the top of the financial rankings and reveals a 4% growth in mobile banking apps in the last year .