Regularly ask your audience about

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Javier Meza, Chief Marketing Officer for Europe, said: "It's all about AI and HI, artificial intelligence and human ingenuity." Engage with your audience Using GenAI doesn’t mean brands should distance themselves from their audiences — in fact, using AI to generate content can create another opportunity to ask your customers for their opinions. By encouraging discussion about AI and its role in content creation, and staying open to feedback, you can strengthen perceptions of authenticity and enhance trust.



Regularly ask your audience about their opinions and comfort belize whatsapp resource levels with AI-generated content through polls and questioning social media posts. You can facilitate community discussions around the use of GenAI and meaningfully address any concerns. Stay true to brand values Brands should ensure that their use of GenAI is aligned with their core values. Inconsistency can lead to a sense of inauthenticity, so make sure you have a brand style guide that outlines your brand tone and use it when creating prompts for GenAI content.



You might even reject generative AI altogether to reinforce your values, like Dove — a brand known for its commitment to natural beauty. Dove has publicly stated that they will never use AI-generated models in their advertising, a stance that reinforces their brand values ​​and strengthens their authenticity in the eyes of consumers. Summarize Generative AI offers brands tremendous potential to streamline content creation and enhance marketing efforts, but not at the expense of authenticity.