New retail OMO quick results 2 keys!

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In today's consumption scenario, mutual diversion between online and offline has become the norm, and when " OMO virtual and real integration " becomes the basic equipment of retail brands, how can brands make differences, capture customer share, and turn performance around? overtake?

ROBINMAY, a fashionable beauty bag brand, was founded only 8 years ago. It not only leads the trend on the Internet, but also expands to 12 stores across Taiwan. The brand's official LINE account is their secret weapon to win in the OMO battlefield.

Brand introduction
ROBINMAY, a fashionable beauty bag brand, was founded in 2016. With its men's and women's bag styles that combine quality and practicality, it is deeply loved by consumers. In addition to recommending new products every week, ROBINMAY is different from other brands in that it takes advantage of the meaning of "robin" in the brand singapore whatsapp phone number name to provide a variety of dressing styles for different aesthetic attitudes, according to age and stage. In addition to operating across channels through e-commerce websites, Facebook, LINE, and Instagram, ROBINMAY has also opened 12 physical stores to meet the needs and experience of consumers returning visits across channels.

ROBINMAY, a fashionable beauty bag brand, chose MAAC, the all-round marketing platform of Crescendo Labs, to upgrade its official LINE account marketing.
Pain points and challenges of OMO transformation
In order to allow consumers to travel naturally between online and offline without encountering experience breakpoints and giving up consumption, ROBINMAY continues to think about a more comprehensive OMO layout, including integrating online and offline systems and consumer data. However, in companies without IT assistance, system integration has become a major challenge for the marketing team. It is already very difficult for marketers to understand the complex system architecture and API files.

Moreover, generally speaking, if a brand wants to promote OMO transformation, it will take at least 3 years from the beginning of planning to the full effect. However, many bosses only have 3 to 5 months of patience. How to make a comprehensive plan for the system, but start from a small start, and quickly see results after initially investing in OMO digital upgrade, tests the wisdom of the marketers and the patience of the boss.