9:45h-10:15. Selling 4 years online in a clothing brand that doesn't sell fashion
Ángel Sánchez , former Head of Digital at Blue Banana , will be in charge of giving the first talk of the day, in which he will talk to us about his experience working at a clothing brand whose focus, surprisingly, was not on fashion.
10:15h-11:00. Truths and lies about selling on marketplaces
The first round table will feature the participation of Francesc Pumarola , Director of Ecommerce G2M at Estrella Galicia ; Jorge Frías , CMO at Superpet ; and Lola Garau , Head of Marketplace at Black Limba . They will be in charge of revealing the keys to selling on marketplaces, as well as debunking myths and presenting us with the hidden truths of these platforms for electronic commerce. All of this under the moderation of Cristina Rúa , Ecommerce Manager Iberia at Stellantis .
After the first hour of Econversas and a subsequent and egypt number data replenishing Coffee Storm, we will return to the charge with a round table in which Bárbara Faria , Ecommerce Manager at Maderandeco ; Jorge López , CEO of Beflamboyant ; and María Blanco , Import Implant at Zara , will reveal to us how to draw up a successful internationalization strategy for eCommerce, under the moderation of Lía Novoa , Head of Marketing and Communication at Don Disfraz.
13:15h-13:45. Tools to maximize the results of your online store
Álvaro Fontenla , CEO of Raiola Networks; Lorena Poza , Head of Marketing and Communication at Bizum; Manuel Dávila , Head of Sales for the Northwest Region at CTT Express; Moisés Mateo , COO at Galvintec; and Silvia Rumbo , Director of Payment Methods & Ecommerce at Banco Sabadell, will discuss how to boost the results of an eCommerce. The person in charge of moderating this round table will be Iván Enríquez , CRO of Marketing4eCommerce.
15:30h-16:00. How to apply AI in your eCommerce on a daily basis
Artificial intelligence is becoming increasingly important, and integrating it into your online store will be key to improving your results and achieving a more efficient workflow. To educate us on this technological revolution and open the afternoon session after the Lunch Storm, we will have Montse Labiaga , CEO and innovation director of Fotografía Ecommerce .