Depending on how the year is going for you, you should make a specific sales forecast for Black Friday and another for Christmas. If your sales throughout the year have fallen, say by 10%, don't expect a miracle to happen that Black Friday or Christmas will be better than last year. Miracles are in Lourdes. Okay, I know that making sales forecasts is always difficult, but you have to make an effort and ask for help if necessary, because you won't be disappointed by it.
Unless among your many names is Sauron, of course.
Sauron preparing his return in 2024. "Let's see if el salvador number data you have the balls to take this ring from me," he told the press.
This is vital to prepare for Black Friday and Christmas in your eCommerce. We return again to the BCG matrix: do not expect your campaign to be attractive if what you offer in promotion are moldy sales .
The most effective promotions are those you carry out on products that people want to buy , that is, the star products of the matrix (and in any case, those that are a question mark) while the products that are your "cash cow" the less discounted they are, the better.
Notwithstanding the above (how many people do you know who can say “discount” without batting an eyelid?) Black Friday is a great time to clear out and sell off products as I said, but it can NOT be all about the sales. People are not stupid and they know what a sale is and what a deal is.