Likewise, their brand believes that the key to defending the price of your product is to explain to the customer the additional value that makes you different or more sustainable . And if you are an eCommerce whose value is price, there will always be someone else selling cheaper than you.
A explaining that transparency and honesty are very important in their brand. Therefore, during times like Black Friday, they try to be consistent with them. And precisely for this reason, he explained to us that they cannot be so radical as to make a campaign against Black Friday, but they have made campaigns to attract customers and then build loyalty . This honduras number data year, what they will do is offer a discount to reward customers who have bought from them throughout the year, and they will also offer an optional discount that will allow you to choose between applying it or paying the full amount and that 10% that would be the discount will be donated to an NGO.
He also highlighted the case from a few years ago in which they rewarded customers who bought from them on a day in November other than Black Friday, and gave them back the money proportional to the discount they got for that day. And then they noticed repeat purchases two weeks later .