Customer experience may be trendy, but it’s not taught in 95% of business schools. A few decades ago, when today’s executives were training, it wasn’t taught in business schools either.
This results in a huge disparity within companies when it comes to customer experience. While some are doing everything they can to follow the trend and train online (like you!). Others will have no idea what it's all about. job function email list
But customer experience requires a real corporate culture built around it to be successful. Every employee in every company should be able to answer these few basic questions:
What is customer experience?
How is it measured?
What does it bring?
This is where the internal customer experience champion is even more important. They can lead teams and convey their vision throughout the company.