That is why, within its new advertising formats, Amazon has unveiled this solution to connect with the Twitch audience.
According to Amazon, “Sponsored Display ads are self-service, easy to set up in minutes, and help brands connect with relevant audiences both on and off the Amazon store.”
Sponsored display ads, which appear on users' screens as banners of different formats, can now be found in the Twitch navigation tab as well as during broadcasts, in addition to integrating seamlessly with live streams, offering a new option for brands in Spain, Germany, Canada, the United States, France, Italy and the United Kingdom.
Brand metrics offer a measurement solution that quantifies opportunities for brands at every stage of the customer experience on Amazon .
As Amazon explains, Brand Metrics “are built at scale to albania business email database measure all shopping interactions with your brand on Amazon, not just interactions attributed to ads. Additionally, Brand Metrics breaks down key shopping interactions at each stage of the shopping journey, so you can measure sales history following a consideration event or purchase.”
Additionally, brands can access awareness and consideration metrics , which according to Amazon “compare their performance to their category peers, using predictive consideration and sales models.” These reports allow you to measure the long-term value of brand engagement and evaluate what is driving your business growth. Reports are updated weekly and feature information such as the total number of shoppers who have considered a brand based on product detail page views or brand searches, and the value of purchase interactions based on sales generated over a 12-month period.