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This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Some key characteristics you should be keen on including in your buyer persona are:

Age
Gender
Location
Job title(s)
Family size
Income
Major challenges
The idea is to use your persona(s) as a guideline for effectively australia phone number material reaching and learning about the real audience members in your industry. If possible, reinforce new personas with concrete data from your already existing audiences.

For example, I like to use marketing analytics tools to monitor website traffic and uncover key details, like my visitors’ location, the type of devices they use, the particular traffic sources through which my landed on your web pages, and more.

Free resource: Use HubSpot’s Make My Persona tool or check out these free templates to create a buyer persona that your entire company can use to market, sell, and serve better.

person generator from hubspot


2. Identify a persona group to engage.
Now that you know who your buyer personas are, use that information to help you identify a group to engage to conduct your market research with.