«The verbal and visual identity has been developed entirely by our content and design teams. In recent months we have worked on evolving the main elements of the brand: logo, typography, colour, iconography, illustration, photography, animation and tone of voice. And all with one challenge: to consolidate everything we have achieved so far and, at the same time, reflect where we want to go: to be a solid brand capable of improving mobility in the city.»
As you can see, the redesign has also reached its app, the core of its business:
If there is one thing that has remained relevant over czech republic business email database time, it is the brand's motto: "The city is yours," a motto that is in line with the idea of encouraging its users to reclaim urban space and enjoy the city.
With this brand repositioning, the company seeks to renew the energy of its key message because " it is time to truly commit to a mobility that we can believe in , with a sustainable impact, that redefines urban space and complements public transport with multiple safe, accessible and inclusive alternatives," says Natalia Ruda.