Finally, we find ourselves at the end: BoFu . In this last stage we have to persuade customers, to get them to buy our product. Once they know what they need and have been able to find out about all the options on the market, the best thing is for them to choose us.
Below, we'll look at some examples of what can work for content creation at different stages of the funnel and CTAs so we can align content marketing and lead generation.
In ToFu, we must focus on creating useful and easy-to-understand content for the client. It can be offered in different formats: blog, infographics, videos, newsletters, etc. The CTAs that we can use are, for example: “share”, “sign up”, “read more”. We can, for example, say: “Sign up for our newsletter to stay up to date with the latest news”, in this way we can capture the buy bahamas whatsapp number database lead and find out more information about them.
In MoFu, we need to go one step further: give them more information. This can be done, apart from the supports mentioned above, by holding a webinar, providing an e-book, case studies, etc. CTAs could be: “Download our e-book here”, “Sign up to participate in our webinar” , etc.
The last stage, the BoFu , is the one that manages to convert the client into a buyer. To do this, we can offer product demonstrations, customer reviews, pages that link to the purchase of the product… The CTAs will depend on each option, but for example they could be: “Try our application for free during the first month.”