By Rafael Sotelo
Content manager at Marketing4eCommerce
CFive years have passed since the last Olympic Games, a milestone in history that comes at a time when consumer habits are changing at the speed of light. Internet República , an agency specializing in Digital Marketing, has conducted an analysis of the conversation that has been generated around these games at a national level: who, how and through which channels these Olympics, so special in every sense, have been consumed.
TikTok manages to duel with Twitter
Lesser-known Spanish athletes have achieved more views than their peers with an internationally consolidated personal brand, such as Pau Gasol.
Among these new influencers are gymnast Marina south korea business email database González , who has managed to easily surpass one million followers on TikTok; and climber Alberto Ginés, who made his grandmother go viral on Twitter for tattooing the Olympic rings in honor of her medal.
Other athletes such as Damián Quintero , winner of the silver medal in karate, have also taken advantage of their TikTok profiles to share videos about the competition and their training. In a short time they have managed to gather thousands of followers and now have hundreds of thousands of views and views.