What's more, now large corporations (at least the most advanced ones) avoid suits, ties and any element that distances them from their potential customers like the plague (just look at what the big bosses of the biggest Internet companies do in their public presentations, from Tim Cook to Jeff Bezos or Elon Musk ).
For God's sake, Mark Zuckerberg always wears a sweatshirt and trainers! It is at least shocking that there are so many SMEs determined to give themselves the veneer of a large corporation, believing that this makes them more solvent, when it is exactly the opposite. It makes them more distant.
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2. Tell a story
An “about” page is much more than a set of data and figures vietnam business email database about sales and turnover (which I wouldn’t even include in many cases). It is the place where you are going to tell your story. That doesn’t mean that you should tell each and every milestone of your company from its origins, but you should tell where you come from and why you decided or you decided to start this business.
People like to see how companies evolve. Use a storytelling style to tell a story that is emotional, seeking the emotional involvement of the reader.