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Sharath Byloli
Sharath Byloli
Updated: December 18, 2024

Published: December 17, 2024

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis.

content gap analysis

Think about it. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no bahrain phone number material one else was talking about.


In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right.

Table of Contents

What is a content gap analysis?
Why is content gap analysis important?
How To Do a Content Gap Analysis
Best Practices For Conducting a Content Gap Analysis

What is a content gap analysis?
Content gap analysis is the strategic approach of identifying the topics, questions, and information your target audience is searching for that are either overlooked or unaddressed.