The vast majority of marketers say they use content marketing

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Let’s take a look at some statistics on content marketing and lead generation. Nine in ten marketers use content marketing as part of their lead generation strategy, and two-thirds say they document their content marketing efforts. (Source: Semrush) Leads are the biggest challenge for content marketers Almost half of content marketers say that attracting quality leads is one of their biggest challenges. Other challenges these marketers face include creating more content quickly enough and generating new content ideas . (Source: Semrush) Podcasts and blog posts are the most effective content types in early lead generation For marketers looking to convert leads from awareness to intent in the early stages of a buyer journey, said podcasts were the most effective content type, followed by blog posts and articles .

(Source: Content Marketing Institute) lead generation germany telemarketing list statistics buyer journey BB lead generation statistics Almost half of BB marketers say that generating more leads is their biggest priority, but said this would be their most significant challenge. Another of BB marketers say that improving the quality of their leads and increasing conversion rates is their top priority, but said this would be their biggest challenge. Additionally, of BB marketers say they did not meet their marketing goals in (Source: VIB) Events and webinars are most effective for BB lead generation When it comes to BB lead generation, of marketers said that events and webinars were their most effective channels for generating leads.

This was followed by web, search engine optimization (SEO), and organic traffic at . (Source: VIB) lead generation statistics BB of BB companies say marketing automation provides a higher quality of leads In a survey of BB companies, half said that they got a higher quality of leads and contacts when they used marketing automation to generate leads. also said that automating their marketing efforts led to more conversions, and said it improved the efficiency of all of their processes. (Source: Pedalix) Summary Lead generation is an essential part of a successful business, and a number of factors can influence how successful it is and how much it costs.