It is always useful to know the number of characters in an SMS because beyond a certain limit, a 2nd SMS is sent. If on the SMS Partner platform the number of remaining characters is indicated and the rates are summarized before each campaign sending, in other cases, this can lead to unforeseen additional costs. How many characters are in an SMS? In theory, in almost all cases in France and Europe, the limit for an SMS encoded in UTF-7 is 160 characters . For a commercial (or transactional ) SMS sent from the SMS Partner platform, this limit increases to 149 characters because we comply with the legislation that requires the inclusion of the words “ STOP SMS ” for each sending of advertising campaigns.
On the other hand, for an SMS for informational purposes, this wording is not mandatory and the limit therefore increases to 160 characters. That's why your message must be as clear as possible while being concise to cayman islands phone number data reach your recipient effectively. A free service that we offer to optimize your message is the creation of a short URL to shorten the domain name of your site and leave more space for what you want to convey as information. In summary: Number of characters available for the message: 160 characters (without the stop) Number of characters available for header title: 11 characters (no special characters).
Number of characters available for the redirect URL: 20 characters (if short URL) Number of characters available for stop pub: 17 characters So a marketing SMS with a short URL and including STOP can contain up to 123 characters ! Are you looking for a tool to count the characters in your SMS messages? Discover our character counter Be careful with special characters! Most of our characters correspond to a coding table allowing 160 characters in a single SMS. (26 letters of the alphabet in lower and upper case, numbers, certain characters like “%”, ”, “ä” etc.). However, for technical reasons, some characters are not included in this same 7-bit character table.
They are encoded in UTF-16 bits and therefore take up more space, limiting the SMS to 70 characters . Please note that as soon as a single one of these characters is used (“ç”, “œ”, “â”, “ë” for the most used), all characters will be encoded in 16 bits, including those usually encoded in 7 bits. The addition of emoticons is also available on this encoding (see the list of smileys) …