How to choose negative keywords for search advertising in Yandex Specify the site and name the project

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To begin, add the project to PromoPult and launch the contextual advertising module . The process is described in detail here .
How to choose negative keywords for search advertising in Yandex Go to professional settings and connect Yandex Metrica:
How to choose negative keywords for search advertising in Yandex Set up your campaign. In the "Options" section, specify where your ads will be displayed.
How to choose negative keywords for search advertising in Yandex To do this, go to the "Ad placements" section and select "Yandex.Direct search". Uncheck the "Yandex Advertising Network" section: How to choose negative keywords for search advertising in Yandex The point is that the approaches to selecting keys and minus phrases for search and media advertising are fundamentally different. For search campaigns, the list should be carefully worked out, while for media advertising, a large number of minus words narrows the audience reach. Therefore, create your own campaign for search advertising, and your own for media advertising.

Next, in "Parameters", set geotargeting, connect the denmark phone number material "Context+" technology , it will allow you to save up to 30% of your advertising budget due to continuous improvement of ads and A/B testing, set time targeting and specify tactics. By default, "Auto mode. Maximum clicks" is set, but you can switch to manual control or set the "Maximum conversions" strategy.

How to choose negative keywords for search advertising in Yandex Step 2. Selecting semantics and negative words
It is best to select negative words at the stage of semantic parsing. You will probably come across many phrases that you will delete. Immediately record irrelevant words in a separate file.

How to choose negative keywords for search advertising in Yandex In each specific case, the list of negative words is unique. It depends not only on the specifics of the niche, but also on the tasks and budget. For example, with an aggressive approach, advertisers show ads for queries containing the names of competitors' brands. If the budget is limited, competitors' brands are excluded. And there are many such examples.