It’s worth noting that these changes have long been best practices for improving your email deliverability and keeping emails out of spam . The only difference is that they’ve now become mandatory . Who is interested? While Google clearly specifies that bulk senders are “those who send more than 5,000 messages to Gmail addresses in a day,” Yahoo! does not fully explain its definition. Those who send fewer than 5,000 messages to Gmail addresses in a day can skip one-click unsubscribe, DMARC, and opt for SPF or DKIM only.
However, to be on the safe side, we recommend that hong kong telegram data all email marketers – regardless of list size or sending frequency – adhere to these rules. How to adapt to these changes To help you better understand these changes, we’ll go through each one. We’ll also share some helpful resources and explain how we at GetResponse can help . 1. Start sending emails with your custom domain Using free email domains like l.
for your professional email campaigns has never been a good practice. Not only does it negatively impact your recipients’ experience with your brand, but it can also result in your emails being rejected or ending up in the spam folder . The main reason is Gmail’s DMARC policy change to “p=quarantine”. When using Gmail addresses to send messages from third-party platforms , such as GetResponse , the emails end up in spam . Similarly, using Yahoo addresses (such as yahoo.
can result in messages being rejected. The good news is that getting a custom domain is easy and relatively inexpensive. We've put together a detailed guide explaining how custom domains work for email marketing , and this video shows you how to create a business email address in your GetResponse account . Tip: You can purchase a custom domain for your email marketing campaigns directly through GetResponse. This will save you time, as we will automatically take care of the email authentication for you.