How the shopping journey can increase your business sales

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Every day, every entrepreneur tries to increase their sales, right? But, it is not always an easy task to know how to please the customer . After all, the public's behavior, demands and needs are constantly changing.

Understanding the purchasing journey helps a lot in this context. Still not familiar with this concept? Well, we'll tell you about it and other relevant information on the subject in this content. Just keep reading, okay?

What is the buyer's journey?
This is a strategy applicable to communication, marketing and sales that, based on the representation of the process flow that the customer goes through until deciding whether or not to purchase a product or service , maps the actions that the business must take in order to persuade the customer to buy.

Composed of stages that are increasingly closer to the closing moment, it allows you to guide the consumer, educating them and deepening their knowledge about the problem, solution or supplier, to conclude the negotiation successfully.

How does this strategy work and what is it for?
By outlining a path to sales in stages, the purchase journey united kingdom mobile phone number works as a step-by-step guide to reaching the final goal, using the understanding of the stages and the classification of the audience in them to do so. In addition to indicating the ideal route that the business should follow, it serves to:

understand consumer behavior and decision factors;
promote the best experience for the customer , avoiding invasive approaches or approaches that are at odds with their consumption profile;
make corporate communication relevant and a means of attracting potential buyers;
optimize the marketing and sales strategy, as well as investments in it, increasing its efficiency;
respond to new demands, desires or needs of the target audience regarding commercial relations.
What is the role of the purchasing journey in business?
Serving as a reference base for the sales process, the purchasing journey plays a very important role in business. After all, it is used as a guide for the entrepreneur to direct their strategies in the best possible way.

In this way, the brand provides the customer with a positive experience, helping them find the ideal solution for their needs, while limiting excesses in the search for this result, so that the company does not waste resources or inconvenience the buyer.

In short, by knowing, understanding how it works and applying this trajectory, the organization achieves its main objective, selling its products or services , with maximum efficiency in order to increase its profits.

What are the stages of the purchasing journey?
The first step to successfully using this strategy to achieve your business’s commercial goals is to understand the stages of the purchasing journey. From what they are and what each one is for, to how to use them. See all of this below!

Learning and discovery

As the name suggests, the first phase of the purchasing journey has the role of providing the initial insight or discovery that allows the potential customer to realize that they have a problem to solve or a need.

Typically, consumers come to this stage when looking for answers to a related question. The goal is to grab the target audience's attention and spark their interest in continuing along the path they have chosen.

Since it is a learning process, the best way to put it into practice is by providing informative content at an introductory level. To know what to talk about, you need to know the profile of your ideal buyer and map out topics related to your product or service that add value to it.

Problem recognition

Aiming to deepen what was presented in the previous stage, it is at this stage that the potential consumer fully understands what the need or problem already perceived is about, through research.

Therefore, the ideal way to keep their attention, continue to nurture a flow of communication between you and help them progress in the purchasing journey is to offer answers to all the questions that may arise in the situation they want to resolve.

Consideration of the solution

At this point, the potential buyer has identified the problem and is aware of all the factors involved in solving it, okay? So, it's time for him to understand how to do it.

Therefore, at this stage of the purchasing journey, information should focus on the main options for resolving the issue and how to define which of them is most appropriate for the customer's reality.

In this sense, work with content that demonstrates why the differences in your product or service are the best answer to the problem, but without exaggerating the advertising, right?

Purchase decision

At the end of the purchasing journey, the customer is ready to choose which supplier to purchase the solution from. Now is the time to invest in showcasing your advantages, highlighting how your business, product or service is the best option.

Furthermore, mental triggers help influence the consumer to make a decision quickly. Social proof — with testimonials from other satisfied buyers — or authority — where you demonstrate mastery, expertise and experience — are some examples of this.