Selling Products on Pinterest in Four Steps

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1. Leverage Pinterest as a search engine, not just social media.
When I first started getting curious about Pinterest, it wasn’t because I’d initiated research on it myself. My first virtual assistant, Caitlyn, asked me how I was using it, to which I rambled on about how I ‘map out my dream life’ there. She replied with, “No, how do you use it for business?” Oops. I wasn’t.

I handed over my login credentials and wished her luck. When chile phone number material she first started publishing dedicated pins to my content, I watched the numbers start to go from basically 0 to getting over a million views a month.

I began to redefine Pinterest as no longer a mood board or even a social media platform, but a search engine. Pinterest has over 522 million monthly active users, and 97% of top searches on Pinterest are unbranded, meaning users are actively searching for new ideas and products.

So when you drop keyword-driven pins, you have a much higher success rate of your content and offers to find the right customers.

Turns out, pins aren’t just links to pretty visuals floating around the internet. People are opening Pinterest with open-ended questions, and curiosities that they don’t quite know how to word. They’re throwing keywords and phrases into the search bar and looking for guidance rather than specific answers.

Pinterest users have fewer expectations of what they will find in their results than when they go to Google with questions. They’re open to solutions, and that means they’re even more open to you.

As Caitlyn and I saw the numbers grow and the proof that Pinterest was driving consistent traffic to my site every day, we optimized our strategy, learned to batch-create and schedule pins, and watched as our new endeavor became a 1-hour-per-week strategy that did the heavy lifting for us.