Follow Company Ad: through the banner you are called to follow a specific company. This banner has a personal touch, as your own profile picture is used in it. Experience shows that users follow the action well.
Recommendation Ads: these ads are used to generate as much awareness for the products or services as possible within a short period of time. Users are called upon by means of the ad to leave a product recommendation on the company page.
Group Ads: Do you want to reach a certain volume in your group as quickly as possible? Then it is advisable to use Group Ads. These ads display active discussions and LinkedIn users are called upon to become members. It is wise to only use this type of ads if the company page or group has been actively used for some time. Then you actually have something to offer interested parties.
Social Ads
Mobile
You can now also buy special iPad ads. There are various formats available, such as a standard rectangle banner (300×250) or a full-page Ad. In addition, the Sponsored Updates are also shown on the various mobile devices.
iPad ads
LinkedIn Polls
The LinkedIn Polls application has disappeared, but you can still purchase sweden mobile phone number list the polls via LinkedIn. For polls, you can apply a narrower segmentation. Polls have a viral effect. As soon as you vote on the poll, it is shared within your network: your answer is not visible. You also get the possibility to share the poll via other social networks and within groups. The polls are provided with the company logo.
two extra banners and LinkedIn users can discuss the statement. The polls are an excellent way to generate awareness for your message. Dutch people like to vote and that is always reflected in the results of a poll. Polls are often part of a display campaign on LinkedIn.
InMail
InMail is not used much in the Netherlands. This is mainly due to the strict e-mail legislation, which means that not much is possible. An InMail is a sponsored e-mail via the LinkedIn platform, in which – in the Netherlands at least – users are called upon to become a member of a group or to consult a specific vacancy. Instead of using three to five segmentations, you can use more variables for InMails. The text and banner are supplied by the advertiser. LinkedIn takes care of the layout and sending of the InMail.
Practice makes perfect
I would advise you to only start advertising via LinkedIn when you have tested the company page for some time. It is very important that this is set up as completely as possible before you start advertising. It is also useful if you have already gained experience with segmenting status updates. You can use this segmentation in the advertising campaign.
What is your opinion about Sponsored Updates? Is it an enrichment or pollution of the business network?