How to Write an Effective Business Slogan

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Vacation rental company VRBO has successfully carved out a family-friendly niche within the hospitality sector. Their slogan and corresponding tagline ‘Travel Better Together’ work to drive their mission: to find every family a space to relax, reconnect and enjoy their time together.

What I like: VRBO’s tagline is not only catchy, but its focus on families sets them apart from the competition in the vacation rental space.


Learn how to write an outstanding business slogan, and draw inspiration from some of the best.

Why you need a slogan
Key branding terms to remember
50 real examples of great business slogans
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6. Dollar Shave Club: “Shave Time. Shave Money.”
The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it‘s safe to say that when it comes to marketing and advertising, this brand’s team knows what it's doing. And its slogan — “Shave Time. Shave Money.” — is an excellent reflection of their expertise.

What I like: This little quip cleverly incorporates two of the service‘s benefits: cost and convenience. It’s punny, to the point, and it perfectly represents the overall tone of the brand.

7. MasterCard: “There are some things money can‘t buy. For everything else, there’s MasterCard.”

MasterCard's two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and 46 languages.