This approach is based on new trends in e-commerce, where social commerce is gaining more and more strength. In Asia we have seen how messaging platforms have become key tools for the dissemination of business and for sales themselves, which has given way to new business models, as Zuckerberg proposed on Wednesday.
commerce is less about websites and stores and more czech republic business email database about messaging… The next step is to make it easier for businesses to adopt all of these services and equip them with the tools to manage messaging and customer relationships.”
However, Facebook does not outperform WhatsApp in all markets. In India, for example, the messaging app has 100 million more users than the social network, so it is not clear how this new form of advertising would work in these types of markets. Likewise, this tool has not yet been launched on the market, and more information about its features is awaited.