Create more comprehensive and ambitious sales funnels
Your sales funnels and processes will be more complete, especially through cross-selling and up-selling . These two techniques are known in the marketing world for being highly personalized and relevant.
They allow you to make specific proposals tailored to the consumer's needs, offering them products or services that are fully aligned with their previous purchases.
Predictive marketing allows you to anticipate your users' needs and reach them indonesia whatsapp shopping data before your competitors . By predicting the offer that will best suit your current and potential customers, you will be able to optimize your spending , which will improve your return on investment and, therefore, your income.
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3 iconic examples of predictive marketing
Netflix
Netflix has always used predictive systems to offer its users a unique experience . In fact, recommendations are designed entirely from the videos you have previously seen.
Since you've seen X, you'll like to see Y.
Thanks to an algorithm , the platform makes suggestions based on the types of content you view and your preferences .
According to a report published by the brand, predictive marketing has allowed it to reduce its cancellation rate and increase the average duration of its subscription . It also claims that this method has saved it more than $1 billion a year.
Amazon
The e-commerce market leader also uses predictive marketing to build customer loyalty. Like Netflix and others, the platform suggests products based on a number of criteria :
the pages you have viewed
the actual time spent per page viewed
your previous purchases
items you have put in your basket but not purchased...
Like Netflix, Amazon uses a highly advanced algorithm that compares one user's purchasing behavior with another's, with the aim of finding potentially common preferences.
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