Since the start of the health crisis that has affected the whole world, consumers have been moving closer to their local shops. This change in consumption has allowed these shops to welcome a new clientele who now prefer to consume locally rather than in supermarkets. In this article, discover how to maintain customer relations after the crisis and increase your turnover thanks to a proven communication strategy: SMS! First of all, here are some figures about SMS that you need to know! The reading rate is around 95%, be sure to be read! 29% have already visited a point of sale after receiving an SMS 36% of consumers have already visited a website after receiving an SMS 40% are interested in receiving commercial SMS (store discounts, benefits, etc.)
72% are interested in SMS messages providing useful information (delivery day, product availability) Examples of SMS communication campaigns: Offer click and collect : is your store affected by the closure of non-essential businesses? Using click and collect has become the alternative for closed businesses. Communicate about the availability of your click and collect with an SMS campaign. Keep your customers informed of the latest terms and conditions! Change of schedule : A delayed curfew, and an SMS to inform your customers of the schedule changes! This simple and instantaneous method will allow you to keep recipients informed of your news.
Online booking : online booking has grown significantly since the start of the health crisis, and has become a must for online consumption. Send an SMS with the link to your website (call to action) making navigation denmark phone number data easier for the recipient. Order ready : what's better than receiving an SMS telling you that your order is ready? This is an SMS idea that will delight your customers and allow you to build loyalty thanks to simple and optimal follow-up. The advantages of professional SMS for businesses: Stay in touch : using SMS allows you to maintain regular communication with your customers despite the health context.
This alternative solution will allow you to maintain your customer relationship until stores reopen. Promote your business : Each SMS campaign sending will allow you to promote your business. Don't forget to personalize the sender's number and include your name in the SMS to ensure you are recognized. Attract new customers : expand your directory with prospects close to your business and take the opportunity to add them to your mailing list. You can build loyalty by sending SMS campaigns! Improve word of mouth : by sending SMS campaigns to residents around your business, you will naturally encourage word of mouth! Enhance your brand image : many companies have followed the digitalization trend, this will allow your brand to benefit from a more modern image and therefore improve your brand image.