CMS features: the site template can be designed so that cyclic links are contained in the header, menu, footer, widgets and other elements.
Plugin features : plugins for reviews and comments, similar and recommended posts or products lead to “looping”.
Errors in content layout: the layout designer may make a mistake and put a link to the current page.
Errors in website/plugin template layout: layout designers can accidentally or intentionally put cyclic links in article titles, the last item of "breadcrumbs", etc.
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How cyclical links affect website usability
Let's start with the first argument of opponents of circular links - deterioration of usability. They cite as an example users who allegedly start to get lost on the site, do not understand where they are, and immediately leave the page as soon as they see a circular link.
Of course, this is an exaggeration. Users leave the site for other reasons: useless content, "crooked" layout, unclear navigation, long loading time, inconvenient viewing on mobile, broken links, etc. It is these problems that are important to focus on first.
The "inconvenience" of circular references is a moot point. It's more a matter of the placement of the links and their number.
How to make a website convenient for visitors and attractive for robots? All methods with recommendations on what and how to do are collected in the full SEO checklist: part 1 , part 2 .
Where do circular references come from
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