Screenshot of a Thanksgiving-themed marketing email

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For HubSpot users, segmenting your database is easy with active lists and our AI list assistant. You can use the tool to define criteria based on contact records, company information, or previous behavior or tell the assistant what you’re looking for to see what filters it suggests.

Screenshot showing HubSpot’s active list-building tool.

Once you've squared away your recipients, you can start the email creation process. Here are some noteworthy best practices to keep in mind:

Subject line. Your subject line is your one chance to get someone to open your email. If there’s something of extreme value in your message, like a discount or a time-sensitive deal, put that front and center. Or keep it short and snappy to pique curiosity. Use emojis to draw the eye. Get more subject line tips and examples here.
Body copy. The body of your email should be compelling but concise, much like the copy on your landing page. You want to give the reader enough information to make them want to take the next step. So, summarize the value and also incorporate personalization whenever possible. (HubSpot personalization tokens can help with this.) Here are some great examples of email personalization in action.
Call-to-action. What do you want your customers to do czech republic phone number material after reading your email? Keep your message focused on that one goal.
Also, it’s the holidays! I know I’m a marketing nerd, but a good seasonal email design or festive visual always gets my attention and interest, like this Thanksgiving campaign from Nothing Bundt Cakes.

from Nothing Bundt Cakes

Need some help crafting yours? Tools like Canva can help you create holiday graphics for your emails, while our free Holiday email templates can be used right in HubSpot.

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