How to improve your website's commercial ranking factors

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Commercial factors influence the ranking of websites in search engines. It is important for online stores and service companies to work with them to take high positions in search results. In this article, we will tell you what commercial factors are, how to improve them, and what will be trending in 2025.

Table of contents
What are commercial ranking factors
Commercial factors are the various aspects of a website that show that the company is focused on quality customer service. This includes everything related to the convenience of ordering, transparency and reliability of the business. The better these components are organized, the more likely users are to choose your website for shopping.

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How commercial factors influence website promotion
Search engines strive to form high-quality results and show higher those sites that best solve users' problems. Special algorithms evaluate many criteria, and if the site sells something, much attention mexico phone number material is paid to its commercial factors. Therefore, the better they are developed, the greater the chances of getting to the top.

How Yandex evaluates commercial factors
Among the commercial factors that Yandex takes into account in ranking, we highlight the following:

Convenience of choice . The user should have the opportunity to choose, compare, analyze the goods or services presented on the site.
Quality of service . It is important to organize a high level of customer service.
Website design . It can be simple, the main thing is how useful it is. Evaluation of design intersects with evaluation of usability.
Other secret ranking factors are not disclosed due to the risk of their artificial manipulation.

It is also known that Yandex values ​​the reputation of a business on the Internet, ratings and reviews on external resources, such as Yandex Maps. The search engine also attaches great importance to behavioral factors, and they, in turn, are associated with commercial ones. The more convenient it is for users to buy, the more time they spend on the site.