NB: What was WAM's role in the event?

nrumohammad0 · Post by **nrumohammad0** » Sun Jan 19, 2025 5:47 am

PP: As a guest agency, WAM held more than 10 One2One meetings , where we listened to the challenges posed by several large companies and participated in the debate by offering our vision as a strategic global marketing consultancy agency to strengthen the brand in Latin America.

WAM at Latin CMO Summit

NB: What were the central themes of the Latin CMO Summit 2019 and list of iran consumer email which of these would you particularly highlight?

PP: One of the main topics was the importance of the role of Marketing Directors for the changes in the companies they work for. In this regard, we discussed how marketing and communication actions should be managed in order to be able to naturally insert themselves into consumer conversations, providing value to the user with social awareness campaigns, with the application of new technologies, etc.

In conclusion, today the goal of all brands is to find the middle ground between what matters to the brand and what matters to the public. Branded Content , for example, is increasingly attracting the attention of consumers. For this reason, the creation of quality content is one of the issues that most interests leading companies.

We can't forget, of course, the technology players . Their words reveal concerns about data analysis. They wonder what to do with so much data, and how to make effective decisions quickly. Many companies, in this regard, are starting to include marketing automation tools in their daily lives . That's why, given our technological experience, many companies have been interested in our opinion in this field.

One of the suggestions offered by Marcela Vargas, CMO Central Latam Region of Microsoft, to successfully address this process, is to work on digital transformation in a global way and connecting all the different points. This is possible not only by activating new marketing actions and using new tools to regulate it, but also considering internal aspects of the company. For her, the main ones are: