In fact, the Podimo report states that Spaniards are more likely to listen to content mainly during working hours, that is, between 8am and 6pm. Among the topics preferred by Spaniards, the most listened to podcasts on their platform are entertainment, followed by suspense or True Crime topics, personal development, educational topics and finally romantic topics.
As for the profile of the Spanish listener, it is mostly made up of men and women between 25 and 45 years old who live in large cities. They mainly use the app twice a day, in listening sessions of approximately 20 or 30 minutes, both for podcasts and audiobooks. Less than 15% of them listen to podcasts that are not in Spanish.
The main reasons that motivate listeners to consume this finland business email database content are to be able to listen whenever they want (30%), to entertain themselves or relax (27%), to learn new things (23%), and to stay informed (20%).
In fact, another reason why podcast consumption has increased in the country is because of the offer of reliable information: according to a study carried out by Media Psychology Lab , radio is the medium that best adapts to times of crisis, and is perceived as the most credible medium, a quality that podcasts inherited.