Web Content: Less is More
Some enthusiasts tend to write unnecessarily on their website. Be careful with this, no one will want to read a lot of text . Many companies list their entire history on the About Us page . Think about whether anyone is really interested in it. I recommend choosing essential, striking information, supplemented with icons, for example. UX specialist Martin Čevelíček adds that we should also be careful with the News section. It is often completely unnecessary on the website, supplemented with events such as "We launched a new website" or "We have been with you for 15 years." The user can do without news of this type.
An example of the correct display of relevant information that we implemented on the Kolokrám e-shop :
Not all content on the website is of equal sudan email list importance, so don't forget to highlight the most important elements . For example, in an e-shop, the most important factors are the product name (for some types of products, also setting their quantity), price, availability in stock and the "add to cart" button, plus the product photo . These elements should be the most prominent, and the others should only serve as a subtle accompaniment. You can find more about UX solutions for e-shops in this article .
An example of a good UX solution for an e-shop that we implemented for the company Kolokrám. Highlighting sale information is another effective marketing move:
A proper website structure will be appreciated not only by users, but also by Google or Seznam robots, which have an impact on the position your website will appear in search results. My colleague Mirek wrote about the influence of website structure on SEO ranking in this article .